Meet Sara

Behind Well Embroidered

Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.
Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.
Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.

As a Royal School of Needlework tutor with over 20 years of experience, I’m excited to share my expertise with you and help elevate your embroidery projects.

I founded Well Embroidered in 2011 with the simple goal of sewing beads onto beautiful dresses. However, my passion has since evolved into sharing my knowledge with others. I discovered my love for teaching by chance, when I was asked to fill in for an unwell tutor at the Royal School of Needlework. That experience ignited a new path for me—one that centers around sharing the joy of embroidery and watching students develop their own passion and confidence.

My goal is to help you create stunning embroidered pieces you never imagined possible when you first picked up a needle. I want to empower you to create your own designs and choose stitches and colour palettes that harmonize beautifully. My teaching focuses on mastering the technical aspects of each stitch, followed by ample practice and refinement.

No matter where you are on your embroidery journey, I recommend exploring our free resources page. There, you’ll find tips and techniques you can start applying today to enhance your stitching and see immediate improvements.

Your tutor

Embroidery tutor
Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.

Sara Rickards has over 20 years of experience in the embroidery industry, with projects featured in Stitch magazine and bespoke creations for fashion and bridal designers. An alumnus of the Royal School of Needlework, where she trained as an apprentice, Sara is passionate about inspiring her students to create exquisite embroidery. She designs bespoke embroidery kits, runs online courses, and teaches sell-out classes worldwide. Known for her clear explanations and problem-solving approach, she anticipates challenges students may face, helping them achieve their creative goals with confidence. Through Well Embroidered, Sara is dedicated to unlocking each student’s embroidery potential and fostering a love for this beautiful art form.

On instagram

✨ Deep dive into Whitework - Booking Now Open ✨ I’m so excited to let you all know that the booking for the deep dive into Whitework is now open and there are a few places left. In this course we explore a huge range of Whitework techniques w
It’s finished ✨ I’ve had so much fun stitching and creating this new Deep Dive Course. Every little section was throwing out so many other new ideas and could have easily been double the size. And you know me, in class I’ll share as
✨ It’s finally here - The Embroidery Project Planner The dream becomes a reality. About 8 years ago, I had an idea. As an avid stitcher, I’ve always had lots of notes, stitch plans, scribbles of ideas, lists of suppliers and to do lists
A gorgeous and very restrained visit to @auverasoie_officiel in Paris yesterday. I picked up some threads to use for my new Deep Dive course. The colours were oh so pretty. And I got to see my stumpwork flamingo kit beautifully framed that @chloe_en_
✨Stitching stories, one thread (usually pink) at a time Hi, I’m Sara, an embroidery artist, tutor, and tea enthusiast! I trained at the Royal School of Needlework over 20 years ago, and ever since, I’ve been sharing my love for embroide