Learn hand embroidery in the comfort of your home with expert-led online courses.

Deep dive into essential techniques and master fundamental stitches to create stunning designs of your own

Embark on your stitching journey

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Live, online courses

Join our live online embroidery classes, held on Zoom, where you can interact directly with our expert instructor, ask questions, and receive real-time feedback on your work. Each class is broken down into manageable 2-hour lessons, making it easy to absorb and practice each technique. Every session includes live demonstrations of each stitch, guiding you through the process step-by-step. Plus, all classes are recorded, allowing you to revisit and watch them as many times as you need to fully master each skill at your own pace.

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Self-paced, online courses

Our self-paced online classes are designed to fit seamlessly into your schedule, allowing you to watch and learn at your own pace. Each course features high-quality instructional videos that guide you step-by-step through each technique with great detail, breaking down stitches into manageable lessons to help you master the fundamentals. For those wanting extra support, we also offer the option to book a live feedback session with Sara for a small fee. Whether you’re a beginner or looking to refine your skills, our classes ensure a strong focus on stitch technique to help you grow confidently as an embroiderer.

Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.

One to one courses

Our one-to-one embroidery classes are perfect if you have a specific project in mind and need expert guidance. Each session is fully tailored to your needs—whether it’s problem-solving tricky areas, receiving feedback on your current work, or consulting on stitch and colour placement to bring your design vision to life. Classes are held on Zoom and offer flexible scheduling, with options ranging from 1-hour to 3-hour sessions to suit your availability. Let me help you elevate your embroidery with focused, personalized support.

Why Learn with Us?

Our embroidery courses are thoughtfully designed to provide a comprehensive, enjoyable learning experience with all the support you need to thrive. Here’s what sets us apart:


• Expert Instruction: Learn from one of the best in the field. Our classes are led by Sara Rickards who trained at the Royal School of Needlework, bringing years of experience, professional insights, and a passion for teaching into your home. Whether you’re a beginner or advancing your skills, you’ll receive expert guidance along with helpful tips to boost your confidence.

• Flexible Learning: Embark on your embroidery journey at your own pace. With 24/7 access to course materials, you can learn whenever and wherever it suits you, allowing you to fit embroidery into your life on your schedule. Our courses are designed for flexibility, giving you the freedom to pause, practice, and revisit as needed.

• Community Support: You’ll be joining a vibrant, supportive community of fellow embroidery enthusiasts. Our online platform provides a space for you to connect, share your progress, exchange tips, and receive constructive feedback from both peers and instructors. Learning is always more inspiring when done together!

We’re here to provide you with not only high-quality instruction but also a supportive, flexible, and rewarding learning experience from start to finish.

What Our Students Say

  • <autoplay speed=3></autoplay>"I’m so happy that I took the plunge "

    I’m so happy that I took the plunge (no pun intended) and signed up for the Deep Dive into Goldwork.  Sara is an amazing tutor and has thought of everything to make this an enjoyable and achievable course.  I would highly recommend Sara and her fabulous course without hesitation.

    Lesley

  • "I really have the highest praise for Sara"

    I am writing as a student of Sara Rickards who has been thrilled to learn all of the new techniques in her Deep Dive into Goldwork course. We are into the 3rd term and I am in awe of Sara's abilities--both as an embroiderer and as a teacher. This is the third course that I've taken from Sara and I plan on signing up for a fourth.

    Noreen Hickok

  • "Sara clearly enjoys teaching"

    Sara clearly enjoys teaching and likes interacting with people which gives the course a great atmosphere (both online and in person). Her explanations are crystal clear, she has additional recordings of her Zoom classes that allow reference to the demonstration, and even her kits are clearly explained and well-ordered. Sara always comes up with beautiful things to do and is very patient as we less experienced/talented students try to imitate her techniques. I don't think that any of us can go wrong by learning from such a creative, patient person.

    Noreen Hickok

  • "Sara is an excellent teacher."

    Sara is an excellent teacher. Not only does she show the history and technical execution of stitches and techniques, but she also shows us how to modify and develop the techniques. She supports, advises, and encourages us when we are stuck.

    Andrejka

  • "I shall be signing up for the course next year"

    I have completed both the Deep dive into Goldwork and Stumpwork courses and find Sara a very clear tutor who is very patient with her students . Nothing is too much trouble and I have looked forward to the zoom course each week on both the courses. I shall be signing up for the course next year.

    Julia

Meet your tutor

Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.
Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.
Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.

Sara Rickards has over 20 years of experience in the embroidery industry, with projects featured in Stitch magazine and bespoke creations for fashion and bridal designers. An alumnus of the Royal School of Needlework, where she trained as an apprentice, Sara is passionate about inspiring her students to create exquisite embroidery. She designs bespoke embroidery kits, runs online courses, and teaches sell-out classes worldwide. Known for her clear explanations and problem-solving approach, she anticipates challenges students may face, helping them achieve their creative goals with confidence. Through Well Embroidered, Sara is dedicated to unlocking each student’s embroidery potential and fostering a love for this beautiful art form.

FAQs

  • We offer a variety of courses, aimed at different skill levels, as well as specialised deep dive classes such as Whitework, Jacobean and Trellis and project-based workshops. We regularly add new classes to the lineup as well.

  • Yes! Our courses are designed to accommodate a range of skill levels. Each class includes foundational techniques to help you get started but please be aware that more complicated classes do require some previous embroidery experience. Please see individual courses for further details.

  • Our live classes are conducted via Zoom, allowing for interactive learning and real-time feedback from instructors.

  • Yes! In our live classes, you can ask questions and receive real-time feedback. For self-paced courses, we offer an option to book a feedback session for an additional fee.

  • Yes, all live sessions are recorded, so you can revisit the material as many times as you like.

  • Most courses will have the option to include materials when purchasing the course. You can also choose to source your own materials. A materials list is provided upon enrollment.

  • Yes! We have an online community where students can connect, share their work, ask questions, and receive support from fellow embroidery enthusiasts.

  • We offer one-to-one classes tailored to your specific projects and needs, where you can receive personalized guidance and support.

  • You can enroll in a course by visiting our Course Catalog, selecting your desired class, and following the registration instructions.

  • We accept various payment methods, including credit/debit cards and PayPal. Payment details are provided at checkout.

  • Yes, payment can be made in full or monthly installments. Monthly installments will vary depending on the course cost and whether you choose to purchase materials.

  • Please refer to our cancellation policy for information on rescheduling or canceling your enrollment in a class.

  • Yes! Our online courses are accessible on various devices, including computers, tablets, and smartphones.

  • If you have any further questions, please reach out through our Contact page or send us an email to info@wellembroidered.co.uk and we’ll be happy to assist you!

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