DEEP DIVE INTO JACOBEAN

New to embroidery, or want to refine and develop the essential stitches further?

This course offers an ideal introduction to a diverse range of surface embroidery stitches commonly used in Jacobean Crewelwork, along with other essential embroidery techniques. Throughout the course, you will not only develop your skills but also gain confidence in mastering the fundamental stitches to ensure precision and technique.

Mastering Embroidery Can Be Easier Than You Think...

When I started embroidery, it was both exciting and frustrating. I was drawn to the beauty of stitching, but I often felt stuck, unsure how to improve. I remember spending many hours perfecting Long & Short—trying to get a smooth transition between shades.

Thankfully, expert tutors on my apprenticeship from the Royal School of Needlework, guided me through these challenges. Their insights helped me understand not just what to do, but why techniques work—and that knowledge transformed the way I approached embroidery.

Over the years, I’ve taught embroidery to students of all skill levels. Whether you’re just starting or have some experience, I know how hard it can be to break through plateaus and achieve consistently beautiful results. That’s why I created this course: to help stitchers at any level refine their skills, overcome frustrating roadblocks, and unlock their full potential.

This course isn’t just about following instructions—it’s about mastering the techniques and building confidence so you can tackle any project with ease. I’ll share the practical tips, shortcuts, and insights I wish I’d known when I started, so you can spend less time struggling and more time enjoying the process.

Whether you’re looking to neaten your Satin stitches, perfect your tension, or explore shading within Jacobean embroidery and surface stitches, this course is designed to meet you where you are. Together, we’ll focus on precision, technique, and creativity to help you achieve polished, professional results that you’ll be proud to share.

Let’s take your embroidery to the next level in this comprehensive live online course. You’ll learn new techniques, refine your skills, and fall in love with the art of stitching all over again.

JOIN THE WAITLIST

course overview

This three term course runs from September 2025 to July 2026, structured to give you a balanced progression through foundational, intermediate and advanced surface stitches. Each term is packed with new skills to learn, from the basic stitches, to shading through colours and learning about stitch placement and where specific stitches will work best in your own designs.

Foundations and Core Stitches:

Stitches covered include, Chain Stitch, Stem Stitch, French Knots, Whipped Wheels, Buttonhole Stitch, Seeding and more. With specific focus on technique, size and spacing.

Term 1

Intermediate Stitches and Shading:

Stitches include, Diagonal Trellis, Fly Stitch, Raised Chain Stitch, Fishbone Stitch, Cretan Stitch, Trailing and more. Begin combining stitches and applying shading techniques.

Term 2

Advanced Techniques:

Stitches include, Satin Stitch, Long and Short Stitch, Turkey Rug, Block Shading, Battlement Couching, Burden and more. Focus on refining all the skills learnt so far to complete a stunning Jacobean sampler.

Term 3

Course Structure & Schedule

The course spans three terms, with each term consisting of 10 live classes held weekly on Friday afternoons from 2:00 pm to 4:00 pm UK time. Each class includes demonstrations, hands-on practice, and real-time guidance. Recordings are provided after each session, allowing you to revisit and review the content as often as you like.

Class Dates:

Term 1: Begins September 19, 2025, and runs through December 5, 2025

Term 2: Begins January 16, 2026, and runs through March 27, 2026

Term 3: Begins April 24, 2026, and concludes on July 10, 2026

BONUS: Access to the Deep Dive Community—a space to share progress, resources, and ask questions outside of class.

Join The Waitlist

Booking Opens Spring 2025

-

Booking Opens Spring 2025 -

Materials & Equipment

You can opt to purchase a materials pack with your course enrollment, or source the items yourself. Each materials pack includes the essentials such as Linen Twill, needles and x12 Appletons crewel wools. Additional equipment like an 18 inch slate frame, embroidery scissors, pins will also be required and should be purchased separately. For a more detailed list of materials and equipment required, please contact Sara at info@wellembroidered.co.uk

Course Pricing

Choose the payment option that works best for you:

• Course only: £1200

• Course + Materials: £1290 (postage included)

• Monthly Plan: £100 for 12 months (course only) or £108 for 12 months (course + materials)

All packages include access to live online classes, recorded sessions, and the community forum, available to you indefinitely.

Join The Waitlist

What Our Students Say

<autoplay speed=3></autoplay>"I’m so happy that I took the plunge "

I’m so happy that I took the plunge (no pun intended) and signed up for the Deep Dive into Goldwork. Sara is an amazing tutor and has thought of everything to make this an enjoyable and achievable course. I would highly recommend Sara and her fabulous course without hesitation.
Lesley
"I really have the highest praise for Sara"

I am writing as a student of Sara Rickards who has been thrilled to learn all of the new techniques in her Deep Dive into Goldwork course. We are into the 3rd term and I am in awe of Sara's abilities--both as an embroiderer and as a teacher. This is the third course that I've taken from Sara and I plan on signing up for a fourth.
Noreen Hickok
"Sara clearly enjoys teaching"

Sara clearly enjoys teaching and likes interacting with people which gives the course a great atmosphere (both online and in person). Her explanations are crystal clear, she has additional recordings of her Zoom classes that allow reference to the demonstration, and even her kits are clearly explained and well-ordered. Sara always comes up with beautiful things to do and is very patient as we less experienced/talented students try to imitate her techniques. I don't think that any of us can go wrong by learning from such a creative, patient person.
Noreen Hickok
"Sara is an excellent teacher."

Sara is an excellent teacher. Not only does she show the history and technical execution of stitches and techniques, but she also shows us how to modify and develop the techniques. She supports, advises, and encourages us when we are stuck.
Andrejka
"I shall be signing up for the course next year"

I have completed both the Deep dive into Goldwork and Stumpwork courses and find Sara a very clear tutor who is very patient with her students . Nothing is too much trouble and I have looked forward to the zoom course each week on both the courses. I shall be signing up for the course next year.
Julia