Hand Embroidery Specialist & Online School

elevating your skills and growing your confidence in stitch

Begin your embroidery journey here

Hand embroidery specialist & online school with Royal School of Needlework tutor Sara Rickards. Embroidery courses and private tuition that elevate your skills and growing your confidence in stitch.

As a Royal School of Needlework tutor with over 20 years of experience, I’m excited to share my expertise with you and help elevate your embroidery projects.

I founded Well Embroidered in 2011 with the simple goal of sewing beads onto beautiful dresses. However, my passion has since evolved into sharing my knowledge with others. I discovered my love for teaching by chance, when I was asked to fill in for an unwell tutor at the Royal School of Needlework. That experience ignited a new path for me—one that centers around sharing the joy of embroidery and watching students develop their own passion and confidence.

My goal is to help you create stunning embroidered pieces you never imagined possible when you first picked up a needle. I want to empower you to create your own designs and choose stitches and colour palettes that harmonize beautifully. My teaching focuses on mastering the technical aspects of each stitch, followed by ample practice and refinement.

No matter where you are on your embroidery journey, I recommend exploring our free resources page. There, you’ll find tips and techniques you can start applying today to enhance your stitching and see immediate improvements.

Happy Stitching, Sara.

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I'm interested in your courses

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I’d like you to stitch something for me

Deep Dive Courses

Our renowned deep-dive courses are the perfect place to master specialized techniques like goldwork, stumpwork, whitework, and Jacobean. With new courses added each year, you’ll have the opportunity to explore each stitch in detail—from the precise angles for needle placement to achieve a flawless finish, to the essential foundations of neat padding and stitch length for optimal tension. Every aspect is covered meticulously to help you perfect your craft.

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The Deep Dive Courses are the place to learn a huge range of stitches, with over 30 in each technique.

deep dive into

Trellis

Whitework

Jacobean

Client Testimonials

<autoplay speed=3></autoplay>"I cannot begin to tell you how this class is the highlight of my weeks"

I cannot begin to tell you how this class is the highlight of my weeks. I awoke to damp thick fog here in Switzerland, which has only partially lifted. My spirits on the other hand are totally lifted, thanks to your shared enthusiasm and LOVE for goldwork. Your demonstrations and explanations are so clear, I shall undoubtedly sail through hours of catching up on the embroidery itself, as all potential questions have been answered and are etched into my mind.
Thank you so very much for the quality of this teaching. I feel immensely privileged to be on the receiving end of your imparted experience and passion, not to mention talent and finesse.
ADRIANE
"Testimonial Two"

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"Testimonial Three"

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